Mountain Tourism

How much money mountain tourism generates: destinations, infrastructure and economics.

  • How Much Money Does Mountain Tourism Generate?

    Mountain tourism generates $250–$350 billion annually worldwide. US skiing alone drives $20.3 billion in direct economic impact. National parks generate $23.6 billion in gateway community spending. Here is the global economic picture.

  • How Ski Towns Make Money

    Ski towns monetize the visitors that resorts attract through lodging (30–40% of visitor spend), food and beverage (20–30%), equipment rental, and real estate. Here is the economic structure that makes a ski town function.

  • Why Are Mountain Towns So Expensive?

    Mountain towns are expensive because of constrained land supply, high demand from wealthy second-home buyers, and a workforce housing crisis. Median home prices range from $700,000 to $5 million in major US ski destinations. Here is the full economic picture.